Prior to working with eri, my company exported embroidered cushion covers, pillows, bed linen, and furnishings to USA, France, Sweden, and Muscat.

A keen eye, an interest in textiles, and a desire to make a difference lead me to a textile technologist who introduced me to eri silk. I was fascinated by its properties and teamed up with him to set up a dedicated eri silk yarn factory that would help make eri commercially viable. It was a pioneering factory that created an eight fold increase in eri productivity and provided employment opportunities in a strife-torn area. But eri was very unlike any other silk. It did not shine like mulberry and had the properties of wool. It was hard to imagine all the wonderful properties of this yarn. In 2014, I decided to launch Ereena to facilitate the unique experience of wearing eri through the finest eri fabrics.

I believe building an ethos of sustainable living is our responsibility. Ereena eri silk is my medium to contribute towards this goal.

Jyoti Reddy
Founder, Ereena